Hi, I’m Dean—
It’s nice to meet you!
I design content at Expedia Group for our partner products. I've done some pretty cool projects at EG, including a revamp of our amenities information architecture, improving the onboarding experience to better reflect our brand voice, and integrating genAI into our partner experiences. I also lead a team of four in our AdTech space.
Previously, I worked at Cvent as a senior content designer where I've developed my content design skills on our event cloud and virtual event products.
I write content that gives our product experience a human voice, whether its writing for onboarding flows, empty states, or tooltips. Some of the content design things I'm into:
Performing content research to understand user language patterns
Writing flexible text components that convey empathy and inclusivity
Partnering with design to create smooth and delightful experiences
Identifying ways to iterate on content components to reduce friction
Creating content rules, but also knowing when rules are flexible
Working with talented individuals who like to make things human
Stumbling into content design and UX writing is the best thing that happened to my career—I've found a home in researching words and language patterns, crafting content, and approaching product writing with an empathetic, design thinking mentality.
Let’s chat content design or genAI.
Reach out to me via email or LinkedIn
Portfolio available upon request.
Wanna talk about how my writing can help you? Email me at dean@robertsonux.com